Well for starters, folks gather outside to see who can get the coldest quickest....
next we often decorate one of the unlucky participants motorcycle in some appropriately themed manner
then later on, after we have finally realized it Really IS cold out there, the animation below shows what a typical scene might look like (and in this case, indeed did happen, I'm not making this up, well OK, perhaps a bit...but....)
2 guys (probable ex-cons judging by the manner in which they are banging their cups on the table) demanding more coffee (Hey, it was Cold outside!) while the third dude sits
shaking his head in disbelief, either at the proceedings in general, or perhaps his being a party to it in particular (and chewing gum at the same time! Now That's talent!)
as the remaining Femme Fatale pretends to ignore it all while furiously scribbling notes for her memoirs!
Remember, you heard it here first...
RM