No, not the "new math." Our incoming President, Bruce Dimon, gave that as our charge in his "inaugural speech."
In 2017, let every member resolve to participate in at least one club activity (breakfast ride, tech day, Square Route Rally, monthly meeting, Oktoberfest, holiday party). And the "plus one" is each member reach out to one non-member and encourage him or her to join. It can be as simple as chatting up a BMW owner non-member you see when you're out and about. We have business cards you can slip onto the seat of a motorcycle that's parked.